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Global Cricket Ventures Signs Up Exclusively with Quasar to Sell Sponsorship and Advertising on CLT20.COM, the Official Website of the Champions League 2009

Sep 22nd, 2009
by rahul.
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It was recently announced that Global Cricket Ventures, the builder and operator of the Champions League Official Website, has signed an exclusive sales deal with Quasar, India’s largest integrated digital agency.  Together Global Cricket Ventures and Quasar will offer advertisers and agencies (traditional and digital) the high-value opportunity to advertise on/sponsor the 2009 version of clt20.com, the Official Website of the Champions League.

www.clt20.com will be broadly promoted and prominently positioned on the global television broadcast and is expected to reach over 5 million unique visitors during the course of the Champions League.  The co-marketing and promotion will be at the same level as occurred early this year for the Official Website of the Indian Premier League; such promotion lead the IPL website to be the highest visited website during the tournament (Source:Comscore). 

On the site, fans will find the most comprehensive coverage of the Champions League including video highlights, exclusive match photography, engaging games and compelling editorial coverage.  The site therefore offers an unprecedented medium for advertisers to target the prime urban audience in India aged between 19 to 30 years.

Commenting on this unique opportunity, Piyush Rathi, Quasar’s Business Director said “We are happy to align with Global Cricket Ventures to offer leading advertisers the ability to extend their brand presence to the most vaunted section of their target groups.  I am confident that the opportunity to reach an estimated 5 million people, while also aligning with what will instantly become one of the top cricket brands, offers advertisers a great value for their critical marketing spend.”

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IndiaMART.com Appoints Quasar as its Digital Agency on Record

Sep 9th, 2009
by rahul.
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Indiamart logo

IndiaMART.com, India’s largest online B2B marketplace, has appointed Quasar as its digital agency on record.

We will be responsible forIndiaMART’s digital marketing campaigns, media planning and media buying. IndiaMART in its press release says, “Quasar, which is a WPP company, has been selected after a vigorous multi-agency pitch”.

IndiaMART.com connects global buyers with suppliers through business directories, online product catalogs, buy-sell offers, industry specific marketplaces, printed media and trade shows participation. IndiaMART.com has been ranked India’s No. 1 online B2B marketplace by the Internet and Mobile Association of India (IAMAI) in its recent study done on Information, Communication & Technology (ICT) usage among Micro, Small and Medium Enterprises (MSMEs). The independent market research, with special focus on online B2B marketplaces, accords over 85 percent preference for IndiaMART among B2B suppliers who go online, and who were interviewed by IAMAI. The study also states a 60 per cent market share for IndiaMART.com in India.

Dinesh Agarwal, Founder and CEO, IndiaMART.com said, “Being the most effective, accountable and transparent media for our business, Internet is an integral part of our marketing mix in reaching out to our target audience. With the emergence of social media, we are looking at Internet in a big way to consolidate our leadership position further. Quasar has shown sound understanding of our business and proposed scalable and performance driven solutions. Their proven expertise in the space will help us in reaching out to our target audience more comprehensively and effectively.”

Deven Dharamdasani, Business Director, Quasar said “We recognize IndiaMART’s leadership in the digital B2B space and I am sure Quasar’s vast knowledge and leadership in digital services will create a successful partnership in achieving IndiaMART’s continued leadership in the B2B space”

About IndiaMART.com
IndiaMART.com is India’s largest online B2B marketplace connecting global buyers with suppliers through business directories, online product catalogs, buy-sell offers, industry specific marketplaces, printed media and trade shows participation.

Founded in 1996, the company has a presence in over 100 cities pan-India. With approximately 1000 employees, IndiaMART.com offers an extensive range of value-added products and services to over 500,000 members and over 5 million global buyers across industries and verticals.

IndiaMART.com has won numerous awards over the years including Red Herring 100 Asia & Emerging India and the company has been widely covered by media such as CNBC, BBC, BusinessMoney, CNN, Businessworld, Economic Times, Financial Express, etc. Its existing investors include Intel Capital and Bennett, Coleman & Co. Ltd (Times Group), India’s largest print media group.
For more information regarding this press release, please visit: www.indiamart.com/press-section/

Posted in: Digital Media, Quasar Updates.
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Moneka Khurana Joins Quasar Mumbai as Regional Head to Strengthen Operations

Sep 7th, 2009
by rahul.
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In a move to strengthen our growing operations in Mumbai, we are pleased to announce the appointment of Moneka Khurana as Business Director – West. Prior to joining Quasar, Ms. Khurana was Account Director at DraftFCB+Ulka, where she worked for about eight years.

Sandeep Singh, Director at Quasar said, “We are happy to have an experienced campaigner like Moneka Khurana on board with us. We have been looking to fill this position for quite some time now, but were always patient to get only the right person on board, and we got one in Moneka. We have a very strong team in Mumbai, and with Moneka also joining will make us stronger in this market. This move is also in line with our inorganic regional growth strategy. Earlier, we had consolidated our team in Bangalore with Ajay Gupta joining as our Regional Head. We see a lot of potential in these two markets.”

Moneka is said to be amongst one of the few digital professionals with nearly a decade’s experience in online marketing. She started her career in digital media in 2001 with Intercept Consulting, considered to be a pioneer in online ad networks in the country.

She then moved to DraftFCB+Ulka Interactive in the early days of Internet advertising, and is said to have singlehandedly driven the business providing end-to-end digital solutions with many firsts in media innovations to her credit. Some of them went on to receive the Emvie Awards.

Commenting on her new role, Moneka says, “I am excited about my association with Quasar, a leading digital agency in the country providing complete digital solutions. The marriage of Quasar’s lineage and my experience will surely help scale new heights.”

Quasar, a Smile Interactive Technologies Group company, is part of WPP Digital and is one of India’s leading full service digital agency with offices in Delhi, Gurgaon, Mumbai and Bangalore.

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WPP CEO Sir Martin Sorrell Inaugurates Quasar’s Global Digital Production Center

Sep 7th, 2009
by rahul.
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Sir Martin Sorrell, Group Chief Executive of WPP,  inaugurated the Global Digital Production Center set up by Quasar Media Pvt. Ltd. (Quasar), a WPP Digital Company, in India on 01 Sep 09.

As the world moves with the new wave of globalization where talent is converging more on skills than on geography, WPP took a leap forward in that direction when Sir Martin Sorrell inaugurated the Global Digital Production Center. The Center will allow WPP clients to gain access to Quasar’s Indian digital talent pool from anywhere in the world. The establishment of the Center falls in line with WPP’s vision to deliver best solution at best price to its clients from across the globe.

The Global Digital Production Center, based in Gurgaon, already employs 50 digital professionals, working with 17 markets across Asia Pacific, Europe and Africa. To service global clientele, the Center has invested in multi-language capability, strong creative and technical competence and is well equipped to handle large scale of digital production jobs. It is the exclusive partner to Deliver, WPP’s Global Digital Production Capability, in India.

On the occasion, Sir Martin Sorrell, said “I am delighted to inaugurate Quasar’s Global Digital Production Center.  It gives WPP clients access to the fantastic digital talent in India, in a world-class facility.”

According to Harish Bahl, CEO of Quasar, “Through this production center, we have built a strong global digital production delivery model from India which can bring huge cost advantages to our partners, and at the same time offer scale without compromising on quality of output.”

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About Quasar Media Pvt. Ltd. (Quasar)
Quasar, a WPP Digital company, is a full service digital agency based in Delhi, with offices in Gurgaon, Mumbai and Bangalore. Quasar, employees 150 digital professionals across these offices and works with clients including Microsoft, General Motors, Visa, Monster.com, MakeMyTrip.com among others.
More Information is available at : www.quasar.co.in

About WPP
WPP (NASDAQ: WPPGY) is a world leader in communications services, providing national, multinational and global clients with advertising; media investment management; information, insight & consultancy; public relations & public affairs; and branding & identity; digital, interactive and internet communications; healthcare and specialist communications. WPP companies service more than 300 of the Fortune Global 500; over one-half of the NASDAQ 100 and over 30 of the Fortune e-50.  Collectively, WPP companies employ 116,000 people (including associates) in over 2,000 offices in 106 countries.
More information is available at: www.wpp.com

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Independence Day celebrations @ Quasar

Aug 27th, 2009
by richa.
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It wasn’t just another regular Friday morning, there was something colourful brewing in the air.

A faint smell of patriotism with a dash of tri colours, the excitement was quite apparent in the air. The team at Quasar sported their brand of patriotism on their sleeves, quite literally so… through their clothes, which were in tune with the colours of the Indian national flag.

The creative team, went into artistic frenzy like always, and caught hold of their brushes and painted everyone green, white, blue and saffron. The riot of colours was apparent everywhere on the staff’s faces and bodies, no one was spared. Our creative director Richa Burman was the one who kick started the indie day celebrations in Delhi office. If there was one person who could be held responsible for the every one’s tri coloured state, it had to be her.

The first in the Independence Day series was the inspiring Q logo dressed in quintessential Indian wear. Next was a burst of activities where tattoos themed on the Indian flag were sported by the team, a bonding session while savouring delicious Indian fare and last but not least of all was the round table conference where words like freedom, Gandhi, Nehru, Pakistan etc. were flying amidst pounding fists and rising Delhi temperature.

Q

A quick round of cigarettes and chai restored the situation to normalcy again. The patriotic spark which started in the nation’s capital or rather Quasar’s headquarters spread across to its other branches in Mumbai and Bangalore. And why not, there were pictures of the celebrations posted on facebook, which spread the patriotic fever at Mumbai and Bangalore. They soon kick started their celebrations and joined the frenzy. Kamal Krishna, the National Creative Head, who is currently in Kenya, too jumped into the freedom bandwagon by posting inspiring messages of the Indian Independence to his team back in India.

All in all, it was one truly inspiring day when the team at Quasar across the world bonded and were in one element. And this is just the beginning… Jai Hind!

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